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Running a business includes dealing with a number of unexpected events. No matter how much planning you do, you will deal with surprises from time to time. You might spend more money than is necessary on your inventory, or you might not be working as efficiently as necessary. Take a look at the following costly mistakes to avoid. 

Don’t Overbuild Your Products

It is important to create products that your customers want to buy. You may have heard the term minimum viable product, which applies in business. Make sure that you create simple products and grow them later, once you know that they are in demand. You should make sure that you aren’t wasting time and resources creating products that you like but customers don’t want to buy. 

Don’t Hire Anyone Unless You Need Them

When you hire employees, you should make sure that you need them. Hiring too many people can actually reduce productivity and cause more problems than not hiring anyone. Make sure that you have a role for anyone you hire. If you need someone to answer phones, consider whether you need someone in-house or whether you can use a virtual receptionist. You can source a lot of projects with freelancers, so only hire employees that you truly need. 

Only Buy Technology That You Need

Many businesses buy too much technology when they start out. They buy software applications, hardware, and more. You can choose hosting services that are scalable so that you are only paying for what you use. You may be able to use some software now and add to it later. Only get what you need, and add to it as you grow. 

Don’t Neglect Your Customers

Although new sales and finding new customers is a part of your business strategy, make sure that you don’t neglect your current customers. It can cost seven times as much to get a new customer as it does to retain the ones you have, and part of your strategy should be to keep your current customers happy.